Initial Meeting

An initial meeting is offered at our cost with no obligation on you to take up our services. This meeting may be offered either at our offices, at your home or business or online depending on your location.

By the end of the first meeting we will explain the nature of the work we will do for you and an estimate of fees that you should expect to pay.

Advice Fees

Our typical fees are set out below which you see will vary depending on the complexity of the advice and work involved. By the end of the initial meeting we intend to give you an idea of the level of advice fees relating to your personal situation and requirements.

We can also work on an hourly rate for our advice. Hourly rates can be found below.

We will always tell you exactly how much you will need to pay before you agree to proceed with our services. The agreed fee may be paid by invoice or deducted, with your prior consent, from any investment or pension product if one is implemented for you.

Initial Fees

We charge separately for financial advice and the implementation of the advice. Typical types of work and the fees we would charge for each are set out below.

Planning and Advice

£800 – £1,500

Transactional investment from cash

ISA contributions

One off Pension contributions

Family or business protection

Regular premium contracts

£1,500 – £2,500

Review of existing products

Assessment of existing investments

Consolidation of tax wrappers

Retirement Planning


£2,500 – £5,000

Financial Planning & Modelling

Ancillary Trust & Tax Planning

Review of complex financial arrangements



Capital Invested

£0 – £499,000


Up to 1.5%

£500,000 – £2,000,000


Up to 0.75%

£2,000,000 +

Up to 0.25%

Example 1; Portfolio value of £250,000

1.5% fee = £3,750 implementation fee

Example 2; Portfolio value of £750,000

0.6% fee = £4,500 implementation fee

Example 3; Portfolio value of £3,000,000

0.2% fee = £6,000 implementation fee

Cost of Ongoing advice

Our two service offerings both involve ongoing advice with typically a periodic or annual meeting.

Our Ongoing Advice Fee will depend on the complexity of your affairs and the level of service required. Its is agreed at outset and expressed in either percentage or monetary terms.

We estimate our ongoing advice fees for each client individually based on the time, value and complexity of the advice required.

Typical Examples

£250,000 Trustee Investment


Guardian Sevice (periodic review)


0.8% per annum OR Fixed fee of £2,100 per annum

Private Client with £600,000 invested across various products

Financial Planning Review Service (annual review)


1% per annum OR Fixed Fee of £6,000 per annum

Company Director with £1.5m invested across various products

Financial Planning Service (annual review) & Collaboration with Accountant

0.6% per annum OR Fixed fee of £9,000 per annum

The level of ongoing fees will be estimated and agreed at outset. Our services are not contractual and can be cancelled by either party without prejudice.

Please note, if we agree to cover the cost of ongoing advice by charging a percentage of funds under management, as the funds grow and the value of your investment increases, so will the charge applicable. Alternatively, we can opt for a fixed monetary fee or retainer.

If you would prefer for us to work on a time/cost basis our hourly rates are as follows;

Financial Planner – £215

Technical Analyst – £95

Financial Administrator – £65

All fees may be subject to VAT should our recommendations not result in the recommendation of a regulated financial product(s).

Should we undertake research and analysis work on your behalf, but you decide not to take up our recommendations, we reserve the right to charge you a fee to cover our time with a minimum fee of £500.

Ellis Davies Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority.

You can find Ellis Davies Financial Planning Ltd  on the FCA register by clicking here. Reference number: 938369

Registered in England. Company number 10550096

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